The Project
PediCare is an online pediatric(kinderarzt) booking app. to help expat parents in Berlin to book pediatric appointments.
Solo work
Duration: 3 months
Methodology: Interviews, User Research, Affinity Mapping, WireFrames, Prototyping
Tools: Figma
Context
We all need support from health experts sometimes. The goal of this app is to give parents a simple, intuitive way to connect with Pediatrics(kinderarzt) so they can be more informed and prepared to face the health problems they need to solve for their children.
​
The Process
Discover
Define
Develop
Deliver
Discover
Design Brief
Objective: Design an online easy and relaibble pediatric responsive app. for new Parents/expat Parents.
Context: We all need support from health experts sometimes. The goal of this app is to give parents a simple, intuitive way to connect with Pediatrics(kinerarzt) so they can be more informed and prepared to face the health problems they need to solve for their children.
Who: New parents who need Pediatric for their newborns/Expat parents.
Age : 25-40 Expats
What: Responsive web app. that connects parents with pediatrics.
When: Whenever parents need help from pediatrics with topics related to their kids.
Where: on the go/at home.
Why: Parents need Pediatrics in order to check up on their kid's health.
Hypothesis
Problem: Mira is a new parent who hates the long waiting time at the pediatric office with her newborn baby it makes her feel stressed and her baby always cries after the long doctor visit.
We Believe that: Having a video call appointment with the pediatrician through my app.
For: parents(who feel stressed of long waiting time)
Will achieve/we’re likely to see: a fast experience for the parent and the newborn with almost zero waiting time.
Problem: Nic is a single parent who worries for his newborn baby and always feels bad taking him to the waiting room full of sick kids, he worries that he could catch something from the long waiting in the waiting room.
We Believe that: Having a video call appointment with the pediatric in my app.
For: Single parents (who worry their infant could be sick from older kids).
Will achieve/we’re likely to see: a safe environment as the infants won’t be in touch with sick kids in order for their parents to be comfortable while talking with the pediatric.
Problem: Soha is an Expat parent she just moved to a new city and is having a really hard time allocating/booking a close to her house pediatric for her son, She also doesn't speak the native language of the city she lives in so she finds it difficult to book the appointment through the phone.
We Believe that: Having an online appointment booking service shown in different languages with a map and location feature to choose the closest to your house.
For: Expat Parents.
Will achieve/we’re likely to see: a hassle-free appointment booking process and short appointment finding time with the ease of your preferred language.
Define
Interview: User research was conducted by interviewing 4 of my target group. The interviews helped me understand more about the needs and frustrations of my users, and I was able to pull a few key findings that would help shape my project. Also, It helped in proving or disproving my hypothesis.
Debrief
Affinity Mapping
USER1:
%20(1).png)
JOBS
PAINS
GAINS
CONTEXT
NEEDS
MISC
USER2:
JOBS
PAINS
GAINS
CONTEXT
NEEDS
%20(2).png)
USER3:
JOBS
PAINS
GAINS
CONTEXT
NEEDS
%20(3).png)
MISC
USER4:
JOBS
PAINS
GAINS
CONTEXT
NEEDS
%20(4).png)
Value Proposition Canvas
Persona & User Journey
Soha
Full time Mother/House manager
“I feel worried while waiting at Pediatric's clinic as my new-born could easily be sick from other kids”.
27
Background
I studied computer science and worked for 3 years but after my son's birth i feel more connected to the motherhood job so i quit. My husband have a full time job and travels a-lot so i’m in charge of everything related to the house, our son and anything in between.
Pains
I don’t like the waiting room at the Pediatric's clinic.
I usually don't get enough time to ask my questions when meeting the Pediatric.
Expectations
I wish my Pediatric clinic would separate sick kids and non sick ones.
I wish i could get the chance to ask the many questions regarding my newborn’s health anytime.
​
Motivation, goals, & needs
I like reading books about parenthood and children.
I always enjoy long walks with my son.
I always like a clean and tidy house.
Gains
I always like that my Pediatric is always on time.
​
Technology familiarity
I like technology but not that much only for the necessities.
Health tracker, Messenger, podcasts.
​
Devices used
Iphone 10
Scenario
Soha is going to her daughter’s first Pediatric checkup. She is a bit worried and unprepared of what she will face while at the Pediatric clinic as this is her first time to go out of the house with her daughter.
Expectations
I wish my Pediatric clinic would separate sick kids and non sick ones.
I wish i could get the chance to ask the many questions regarding my newborn’s health anytime.
Book
Commute
Waiting
Check-Up
Calls the Pediatric reception and speaks with nurse to find a suitable appointment for her kids’ checkup (she usually cross check her schedule while on the phone) and book it.
Set a reminder for the appointment.
On the day of the Pediatric appointment, she starts walking to the clinic but the weather feels a bit colder than what she expected.
She arrives at the clinic and starts to search for the reception in-order to take her turn.
At the waiting room older kids starts running coughing and crying and she become more anxious and worried about her daughter.
Her daughter starts crying and she tries to breasfeed her but she was unable from the non comfortable chair.
The nurse calls her name so she head to the Pediatric room and her daughter is still crying but she doesn’t know how to comfort her.
The Pediatric starts asking Soha some questions but she was confused and not concentrated because of her daughter’s crying.
Sarah
Product Manager
“I always feel relaxed booking my kids Pediatric appointments online through this new app.”
33
Background
I just got back to work after along maternity leave. I usually spend a-lot of time commuting so i have my breakfast on the go.when it’s time for my kids Pediatric appointment i always feel anxious and worried as i spend a-lot of time and i usually need half a day to accommodate the commute, waiting time.
Pains
I always have long commute time.
I hate it when i see my kids kranky , crying and bored after the long waiting time at the Pediatric clinic.
I usually can’t find enough reviews for the Pediatrics around my house.
I need to free up almost half my day in-order to take my kids for their Pediatric appointment.
Expectations
Desires for her Pediatrics appointments to be accurate and on-time.
would like an indication of how busy the doctor’s clinic is.
​
Devices used
Iphone 12
Macbook air
​
Motivation, goals, & needs
I love it when i come back from work and have some quality time with my kids and get the chance to play with them.
I always try to get my schedule planned accurately as i have buys lifestyle.
I am working on getting promoted next year.
I wish i don’t have to wait for long time at the pediatric my kids appointments.
Gains
I feel secured and safe knowing that my kids are not waiting at the pediatric clinic with sick kids.
I like it that they always have something for my kids to play with (toys, books,lego,etc.)
I feel less anxious when i book an online pediatric appointment
Technology familiarity
I have an app for everything and anything(Baby tracker,Gorilla’s grocery app,open table,wolt,whatsapp,facebook,etc)
I work with my laptop and i like to use tools that help in my daily tasks (miro,Jira,google docs,etc)
I like to use technology while playing with my kids (Ipad, tv, mobile games)
Scenario
Sarah needs to go to her kids pediatric checkup visits but she still have another work meeting to attend. she alwasy feel frustrated form the long waiting time and her kids are always kranky and tired after the long pediatric visit.
Expectations
Desires for her pediatric appointments to be accurate and on-time.
Would like an indication of how busy the Pediatric clinic is.
Book
Check the pediatric booking web app for an availble date and time which matches her schedule.
Set a reminder for the appointment and start planning half a day off work so she could accomodate the visit and the long commute and waiting time.
Commute
On the day of the pediatric appointment, she picks her kid eary from their Kinder garten and start driving towards the clinic.
She arrives at the clinic and gives the reception nurse their yellow book and take her turn, and wait in the waiting room.
Waiting
At the waiting room her kids will start playing with the toys and she’ll be sitting watching them
she needs to join a work meeting while waiting.
Check-Up
It’s her turn so she starts carrying her kids who will start crying because they want to continue playing at the waiting, then enters the Pediatric’s room.
The pediatric is in a hurry so she starts to quickly ask her questions while he’s doing his checkup.
Develop
User Flow
Wireframe
Lo-Fi Wireframe
Deliver
Prototype
Usability Testing
Rana El Besoumy
11.11.2021
a mobile app to connect parents(with German language barrier) to pediatric doctors and easing out the appointment booking process and finding a pediatric..
To understand if users grasp the concept of this app and whether they would be able to use it.
To validate the design and user flow.
Do users figure out how to book a specific slot (time & date) for their doctor appointment?and could reach this info after booking?
Can users navigate smoothly through the app and could fin and check the pediatrics?
Is there a missing feature that wasn’t in plan that users need?
Form 2-4 participants
To have searched for a pediatric in the past half a year in Berlin.
To have an already bad experience(long waiting time) with their pediatric.
To have a language barriers
To have a busy lifestyle
Laptop with internet access for the participants and myself.
Mobile with mirrored figma app.
Zoom recording if the participant feels ok with this,.
Find an appointment that would suit your availability and confirm your booking.
Check the pediatricians list and choose one.
Check the Pediatric’s profile.
Browse throught the Wecome page.
Sign in
Find a pediatric
Check the pediatricians list and choose one.
Check the Pediatric’s profile.
Choose the type of appointment.
Try to book an appointment.
Choosing a day for the appointment.
Choosing a time for the appointment.
Confirm your Appointment
Choosing a quick booking.
Me
Recruiting participants(me)
Moderating the test(me)
Taking notes (Me after the interview)
Analysing data (me)
Sunday morning,
13:00 - 15:00, 20 min slots
Results will be analysed within a week from the last test and will be consolidated and shared in a report
To validate the hypotheses about the flows and screens I designed.
0 - 1min
Welcome the participant / Get Consent
1-2 min
Pre-Test Questions / Warm Up
4-6 min
users starts tasks and carries them out
5-8 min
Post-test Questions / General Feedback
2-3 mins
Wrap up /
\Thank you :)
Final Prototype