The Project
Avocargo is an existing app which offers e-cargo bikes for sharing I worked to create new perspective to the UI/UX for the some of the app.'s features.
Solo work
Duration: 1 week
Methodology:User Research, Affinity Mapping, WireFrames, Prototyping
Tools: Figma
The Process
Discover
Define
Develope
Deliver
Discover
Design Brief
Objective: improve the e-cargo bike location experience for Avocargo users.
Context: The goal of this revamp is to give e-cargo bikes a simple, intuitive way to find the nearest bike from their location.
Who: New Avocargo users or existing one's.
Age : 20-35.
What: a more defined location pin.
When: Whenever a user needs an e-cargo bike.
Where: on the go.
Why: improve the e-cargo bike location experience.
Hypothesis
Problem: Cathy and her dog Emma like to go to Sunday flea-market but they usually come back home with alot of shopped goodies. She wants to find the nearest e-cargo bike from her location but sometimes she walk the distance to find out the bike's battery is empty.
We Believe that: Having a unique location pin for empty battery bikes.
For: users with alot of thing to carry.
Will achieve/we’re likely to see: a more efficient process in locating the e-cargo bike.
Problem: June and her daughter Flora like to use Avocargo on their way to kindergarten. Although sometimes the process of finding the nearest e-cargo bike is a bit tricky as they walk to find one sometimes they bump into taken bikes and it takes them approx. 1min to realize that.
We Believe that: Having a unique location pin for taken bikes.
For: parents.
Will achieve/we’re likely to see: less time taken for users to commit to a bike.
Define
Interview: User research was conducted by interviewing 2 of my target group. The interviews helped me understand more about the needs and frustrations of my users, and I was able to pull a few key findings that would help shape my project. Also, It helped in proving or disproving my hypothesis.
Debrief
Affinity Mapping
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Value Proposition Canvas
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Persona
Mike
Software Developer/Father
“I care about the environment and love commuting with e-cargo bikes with my daughter”.
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Background
I have a full time job being a software developer, father and husband.I contribute alot to saving the environment and educating my daughter how to do so is one of my priorities.
Pains
I don’t like it when i need to do maintenance to my bike.
I don't like commuting with car or transportation.
Expectations
I wish that we can al go back to walking and riding bikes to save our environment.
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Motivation, goals, & needs
I need to find more cargo bikes near me so it's easier when i have my daughter with me.
I always find it convenient when i drop my daughter at her kindergarten with cargo bike.
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Gains
I like taking my daughter everywhere with the bike.
Technology familiarity
I am tech savy, i love anything tech related.
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Devices used
Iphone 13
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Check
Find
Park
Develop
User Flow
Deliver
Before
After Prototype
Location pin which indicates empty batteries
Location pin which indicates reserved bikes.
Location pin which indicates available bikes.
Next steps:
Run iterative user research on the revamped prototype.
Improve the commit to bike button experience.
Adding bike reviews.
Introduce monthly/Subscription option.
Disclaimer: This work was only done for learning purposes and I'm not connected nor working for Avocargo.